Puzzling Product Placement: Ka-Bar Brown Ale

Ka-Bar Brown Ale

Microbrews are taking over the world. I live in the heart of microbrew country, and if it weren’t for the fact that beer makes you drunk there would probably be more breweries than Starbuck’s around here. Hell, there were at least ten different kinds of beer just in my house yesterday for our 4th of July party. But I hadn’t heard of this one yet . . .

Ka-Bar Brown Ale is the creation of Railhouse Brewery in Aberdeen, North Carolina.

Brown Ale ABV = 5.75% IBU= 29.5

The USMC KA-BAR depicted in our label is an icon and a legend in the world of knives. It was one of the general issue knives to the United States Marine Corps in World War II and quickly gained popularity. This knife remains the first choice for many men and women of service who carry it as their personal option knife still today.

Made with traditional brewers malt, with a touch of crystal and chocolate malts. Slight nutty undertone, with a mild bite at the end. Hopped with Mt. Hood and Cascades.

Because what combat knife doesn’t have a slightly nutty undertone?

I’m down with just about every kind of malt beverage known to science (including brown ales) but anything with only 5.75% alcohol seems like pretty weak beer to be named for a legendary USMC fighting blade. When it shares the name of a knife that can send you to meet your maker, shouldn’t a beer be able to knock you on your ass? Even Railhouse’s Vanilla Porter is made of sterner stuff.

I heard that Railhouse had approached Victorinox to license the name ‘Swiss Army’ brand name for their equally non-dangerous beer, but were rejected because the Swiss only drink pilseners and lagers. Just kidding.

comments

  1. Aharon says:

    Ka-Bar is a great American knife maker that still manufacturers many of their knives in the USA. I like their Becker line even more. Ka-Bar also makes the Johnson Adventure Knives which are very interesting designs and have had good reviews. Dollar for dollar I think Ka-Bar offers a great value.

  2. A. Nuran says:

    You live in “the heart of microbrew country”? I live in the Northwest, too! Drop me a line when you’re in Oregon

  3. Out_Fang_Thief says:

    So they made a brew, and named it after the KA-BAR knife, because….?
    I see, when people drink beer, they naturally think of military knives? No?
    OK, then maybe when they’re fondling their KA-BAR knife while watching
    “The Sands of Iwo Jima,” they’ll get a big thirst on for some micro-brew?
    This sounds like the same self-ingratiating behavior we saw with OCC and
    their choppers built for the FDNY, or the Jets, or whatever media-driven
    event could provide them the best space to pimp their business.

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Puzzling Product Placement: Ka-Bar Brown Ale

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