Ever wanted to try your hand at designing some handle scales for a Victorinox Swiss Army Classic? Now is your chance. Victorinox is running two contests for designs inspired by New York City and Los Angeles that run through the end of the month. The winners will be chosen by fan voting and the grand prize is $5,000. Full presser and submission link after the jump.
Victorinox Swiss Army Launches $5K Swiss Army Knife Design Contest
Students invited to design a Swiss Army Knife handle inspired by New York City or Los Angeles; Top two winning designs receive $5,000 prize
September 15, 2015 09:00 AM Eastern Daylight Time
MONROE, Conn.–(BUSINESS WIRE)–Victorinox Swiss Army Inc., the company renowned for the iconic Swiss Army Knife, today launched a design contest for students ages 16 and up to design a Swiss Army Knife handle inspired by New York City or Los Angeles.
“This contest provides a unique medium for emerging talent to showcase their visual and creative point of view on an iconic product such as the Swiss Army Knife.”
The ‘little red pocket knife’ with cross and shield emblem is for many a personal rite of passage growing up as Swiss Army Knives are passed down through generations and evokes memories of time shared with family and friends.
Looking for the creative talent of tomorrow, and giving the next generation an opportunity to put their unique imprint on Swiss Army Knives, Victorinox Swiss Army created this contest for students to put on display their visual creativity and have a chance to win a $5,000 ‘scholarship’ plus have their winning design sold in select Victorinox Swiss Army brand stores.
Designs can be submitted at DesignSAK.com from September 15-30, 2015. Following the entry period, up to 10 of the top submissions for designs inspired by New York City and Los Angeles as judged by an internal Victorinox Swiss Army panel will be posted to DesignSAK.com where fans can vote on their favorites from October 1-8, 2015.
“We are thrilled to offer this unique opportunity to students nationwide,” said Dennis Piretra, Senior Vice President of Marketing for Victorinox Swiss Army, North America. “This contest provides a unique medium for emerging talent to showcase their visual and creative point of view on an iconic product such as the Swiss Army Knife.”
One winner will be selected for New York City and one for Los Angeles. Winners will be announced on October 15, 2015.
Entrants must be 16 years of age or older and a legal resident of the contiguous United States. For the full list of contest rules please visit www.DesignSAK.com.
About Victorinox Swiss Army
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary “Original Swiss Army Knife”.
To learn more about Victorinox Swiss Army’s portfolio of products please visit SwissArmy.com.