As we mentioned last week, our modest social-media presence has been holding us back. This isn’t a vanity thing, it is an unfortunate reality that people in and outside the industry judge you on your number of followers on social media. It isn’t necessarily right, but you might as well shout at the sky and curse the weather – it isn’t going to do you a lick of good. Reality is what it is.
So we have been trying to increase our followers on our Facebook page, Twitter feed (@knifetruth), and Instagram account (also @knifetruth). I am still trying to come up with ideas for the latter two, but I understand enough about Facebook’s algorithm and page promotion to have a couple of ideas that are going to boost our reach. However, we need your help.
The first thing you can do is share a post from the last 30 days from our Facebook page to your feed. After doing this, send us a message with your address (please use the button on the FB page, not email for this) and let us know what you liked enough to share. If you do this for us we will put you on the sticker list for the Blade Show. We will grab all the swag we can, and pass it along to you all.
There is also a chance to win a knife, make the jump to hear more…
Dan has given us a budget to pick up a prize for the second part of our blitz. We are not yet sure what the knife will be, but David and I promise we will pick up something good. We will let you know when we decide what it is, likely during our Blade Show coverage. If you want to try and win, use the “Invite your friends to like this page” button. Tell your friends that if they like the page to please drop us a message telling us who referred them. The individual with the highest number of friends who become new likes between now and contest close (probably Friday 6/10 at midnight) will win the prize. We will post an official close time when we announce the knife.
As I said, it is an unfortunate reality that these things matter. However, rather than lament the situation we are trying to do something about it. We appreciate your help.