The famous bearded family are increasing their marketing empire by partnering with Kershaw’s parent company KAI. (I have massive amounts of respect for the empire these guys built. Not only are they fantastic businessmen, but they are hilarious. No robots here). The only question I have is whether or not it will be crap. I’m going to guess no since they chose Kershaw. If they would have gone with Gerber (I’m looking at you, Bear Grylls), I’d be doubting the quality of the future products. But Kershaw puts out fantastic products for cheap.
The press release from KAI says that they will be putting out folding and fixed blades for the hunting and EDC markets, as well as a kitchen knife set from Shun. They expect 3 of the first 4 knives in the series to be available in the middle of next year, with prototypes available at SHOT Show. I predict the EDC model to be 3.25″-3.75″ with 8Cr13MoV steel, G10 handles, and an assisted flipper for the deployment. Read the press release here: