It has been just under 48 hours since we experienced what is known in the blogosphere as an Instalanche. The Blogfather, Glenn Reynolds of the blog Instapundit linked to our Tennessee Knife Freedom Day post. We had a top-5 day in terms of page views, with more than double what we get on a day I am happy with. The Instalanche accounted for over 1500 direct views on that post alone. It is the second time that one of my posts has grasped the brass ring of blogging.
Our greatest day ever came in the midst of our 2013 Blade Show coverage. June 4, 2013 saw 4 original posts, including the 2013 Blade Show Award winners, a write-up on the 2013 Knife of the Year, an unrelated post by me, and one by Robert Farago that was crossposted on the mothership – The Truth About Guns.
That crosspost generated an Instalanche level of traffic. This past Tuesday, TTAG shared the TN Freedom post on Facebook and Twitter which alone accounted for several hundred views in a 3 hour span. I also found the TTAK Twitter feed (@knifetruth) to be useful in driving traffic to the page when my tweets were favorited/shared/retweeted etc.
My point in writing all of this is first to say thank you again for reading and providing feedback. I am trying to build a community here and it seems to be working to some degree. Representatives of the major knife companies, some custom makers we have covered, Doug Ritter of KnifeRights.org, and other industry players have all dropped by and left comments and interacted with our readers. The more page views I can get, the more that translates into knives to demo and give away, a closer information pipeline to industry types, and other direct benefits to all of you. So thank you for your help in facilitating this.
Which leads me to my Question of the Day:
What first brought you to The Truth About Knives?
For many, like myself, it was through The Truth About Guns. I was a first day reader and saw an opportunity to get an “in” with a group of seemingly fun and interesting guys whose work I had been reading for some time. I submitted my Tormek review, and a couple of years later I find myself Editor. Funny how things work out. TTAG remains one of our primary referral sources here on the knife side of things.
I know that some of you come from referrals from other bloggers. We have received back-traffic from Everyday Tactical Videos and Thrumylens from our posts promoting them. I know that some readers are people I met at Blade, while others are simply friends of mine who are checking in on the site. We get considerable traffic from organic web searches as well. In particular the Will Woods “Truth About Steel/Tantos/Damascus” posts still bring in 15-30 views a day each. Chris Dumm’s Know Your Knife Law series continues to do well as does my review of the Mora Bushcraft.
We live in an interconnected world and the internet shrinks it daily. I have never personally met Glenn Reynolds, my connection comes through his brother who plays in a blues duo with a Fraternity Brother of mine from Kenyon. So we had shared email correspondence on a few occasions prior to my involvement with TTAK. But this tenuous connection might have the effect of bringing a new reader to the blog, who then may start by contributing comments, then maybe submit some writing or enter a contest. This inter-connectivity fascinates me and I have enjoyed learning how to analyze and optimize web presence both here at TTAK and with my fishing guide business Smoky Mountain Gillies.
I hope that this somewhat “inside baseball” post hasn’t bored everyone to death. I am honestly curious as to what brought you here and what keeps you coming back.